PRIVACY POLICY

Effective Date: 01.30.26
This Privacy Policy explains how Pets Earth (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit petsearth.com (the “Site”) or interact with us in-store, by phone/text, email, or for grooming services.

1) Personal Information We Collect

We collect information in three ways:

  1. Information you provide (optional at checkout or scheduling):
  • Name (optional)
  • Email address (optional)
  • Phone number (optional)
  • Rewards program information (e.g., points, purchase history tied to your rewards account)
  • Grooming appointment information (e.g., appointment time, pet name, service notes)
  1. Purchase and transaction information (in-store and/or online if applicable):
  • Items purchased and transaction details
  • Limited billing or contact details needed to complete the sale (if applicable)

Payment information: We process payments through our payment processors/point-of-sale providers. We do not store full payment card numbers.

  1. Information collected automatically when you use the Site (“Device Information”):
  • IP address, browser type, time zone, and device identifiers
  • Pages viewed, referring pages/search terms, and interactions with the Site
  • Cookies and similar technologies (see Section 6)

When we say “Personal Information,” we mean both information you provide and information collected automatically.

2) How We Use Personal Information

We use Personal Information for the following business purposes:

Retail and customer service

  • To complete transactions and provide receipts and support
  • To operate and administer our rewards program (if you enroll)

Appointments (non-marketing)

  • To schedule and provide grooming services
  • To send appointment confirmations, reminders, updates, and service notifications

Promotional communications (marketing, only if you opt in)

  • To send occasional promotions and updates no more than 1–2 times per month on average

Security and operations

  • To help detect and prevent fraud, misuse, and security incidents
  • To improve our Site, services, and customer experience

3) Text Messages and Email Preferences

If you provide your phone number and/or email, you may receive:

Non-marketing messages (service-related):
Grooming appointment confirmations, reminders, updates, and similar service notifications.

Marketing messages (only if you opt in):
Promotions, store updates, and special offers (typically 1–2 per month).

Opting out:

  • SMS: Reply STOP to opt out of marketing texts. Reply HELP for help.
  • Email: Use the unsubscribe link in any promotional email.
    You can also contact us at [Contact Email] to update your preferences.

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

4) How We Share Personal Information

We do not sell your Personal Information. We do not share your Personal Information with third parties for their own marketing.

We may disclose Personal Information only in these limited circumstances:

  • Service providers who help us operate our business (e.g., rewards/loyalty provider, appointment scheduling tools, email/SMS delivery providers, payment processors, website hosting/analytics). They are permitted to use Personal Information only to provide services to us and are not authorized to use it for their own purposes.
  • Legal and safety: to comply with applicable laws/regulations, respond to lawful requests, or protect our rights, customers, employees, and property.
  • Business transfers: if we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to appropriate protections.

5) Data Retention

We keep Personal Information only as long as reasonably necessary for business, legal, accounting, and operational purposes (including rewards administration and appointment records), unless a longer retention period is required or permitted by law.

6) Cookies and Similar Technologies

The Site may use cookies, log files, pixels/tags, or similar technologies to:

  • Operate the Site
  • Understand traffic and performance
  • Improve user experience

You can control cookies through your browser settings. If we use analytics services (such as Google Analytics), they may collect Device Information to help us understand Site usage.

7) Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is not a consistent industry standard, we do not respond to Do Not Track signals at this time.

8) Your Rights and Choices

Depending on where you live, you may have rights to:

  • Request access to the Personal Information we hold about you
  • Request corrections
  • Request deletion (subject to legal/operational limits)
  • Opt out of marketing communications at any time

To make a request, contact us at info@petsearth.com.

9) Children’s Privacy

Our services and Site are not intended for children under 13, and we do not knowingly collect Personal Information from children under 13.

10) Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” above indicates when this Policy was last updated.

11) Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:
Pets Earth: 8410 S. 73rd Plaza, Papillion NE 68046 or info@petsearth.com